Vanta
—
2026
Vanta Configurator
A real-time 3D configurator where customers shape, colour and inspect every product before they buy.
WebGL
Art Direction
(01) — The project
The challenge
Vanta makes objects in dozens of finishes, and product photos could never show them all. Customers were ordering samples just to see how a colour looked in real light.
Our approach
We built a configurator that renders every variant live in the browser. Materials are captured from the real products, so metal, glass and soft-touch finishes catch the light exactly as they do in the showroom. Customers can rotate, zoom and switch finishes instantly, then share a link to their exact build.
A lightweight loader streams only the materials a visitor picks, so the first view appears in seconds, even on a phone.
The outcome
Sample requests dropped sharply after launch, and configured products now make up most of Vanta's online orders. The same scenes power their in-store screens.
